Apple TV+ is investing further in comedy, confirming new seasons for two of its best-reviewed sitcoms: the beloved British series “Trying” and Seth Rogen’s Hollywood satire “The Studio.” These renewals, both announced in early May 2025, reinforce Apple’s strategy of nurturing critically acclaimed originals-even before their current seasons finish airing. As competition among streamers intensifies, this approach could prove pivotal in keeping subscribers engaged.

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