Apple Poised to Shake Up Safari with AI Search as Google Deal Hangs in the Balance

Apple’s longstanding partnership with Google to power Safari searches—reportedly worth around US$20 billion each year—is under fresh scrutiny as AI-driven alternatives gain momentum. During a high-profile antitrust hearing, Eddy Cue, Apple’s SVP of Services, confirmed the company is “actively looking at” integrating AI search engines into Safari, signalling a potential pivot that could redefine how millions of users query the web.

BlogKarl Madden7 May 2025safari, eddie cueComment