Apple’s longstanding partnership with Google to power Safari searches—reportedly worth around US$20 billion each year—is under fresh scrutiny as AI-driven alternatives gain momentum. During a high-profile antitrust hearing, Eddy Cue, Apple’s SVP of Services, confirmed the company is “actively looking at” integrating AI search engines into Safari, signalling a potential pivot that could redefine how millions of users query the web.
Read MoreWith more than 270 million subscribers and a catalogue that now spans films, series, live events, and even games, Netflix faces a new enemy: the time we waste deciding what to watch. Its freshly announced “innovative new TV experience” aims to fix that with a cleaner design, smarter recommendations, and – for the first time – a dose of generative AI search. In an increasingly crowded streaming market, a slick interface could prove as important as the shows themselves.
Read MoreApple has slipped iOS 18.5 into the “release‑candidate” stage, which is tech‑speak for “practically finished unless someone finds a show‑stopping bug”. That means the public build should hit Software Update within days rather than weeks. While the update won’t set the world alight with new emojis or AI fireworks, it does three things that matter in day‑to‑day life: it tidies up Mail, tattles on Screen Time pass‑code shenanigans and beams satellite messages to the whole iPhone 13 family
Read MoreApple TV+ has ordered an eight‑episode crime drama, The Wanted Man, fronted by Hugh Laurie and created by Hijack show‑runner George Kay. Announced today, 7 May 2025, the series bolsters Apple’s growing portfolio of UK‑centric thrillers aimed at viewers who enjoyed Hijack and Slow Horses.
Read MoreApple TV+ is investing further in comedy, confirming new seasons for two of its best-reviewed sitcoms: the beloved British series “Trying” and Seth Rogen’s Hollywood satire “The Studio.” These renewals, both announced in early May 2025, reinforce Apple’s strategy of nurturing critically acclaimed originals-even before their current seasons finish airing. As competition among streamers intensifies, this approach could prove pivotal in keeping subscribers engaged.
Read MoreApple Arcade continues to evolve as a cornerstone of Apple’s services ecosystem, offering subscribers a growing library of premium games without the interruptions of ads or in-app purchases. This June, the service is set to expand its catalogue with five new titles, including a reimagined take on the classic card game UNO, as well as a suite of updates to fan-favourite games. For families, casual gamers, and Apple aficionados alike, these additions reinforce Apple Arcade’s commitment to quality and variety in mobile gaming.
Read MoreApple has extended its Emergency SOS via satellite service for an additional year free of charge for iPhone 14 users. This life-saving technology, initially available on iPhone 14 and now on iPhone 15 in 16 countries, enables users to text emergency services outside cellular and Wi-Fi coverage. A notable example of its effectiveness was in the Angeles National Forest, where two injured individuals were rescued after their car fell off a mountain, thanks to the satellite communication service. Additional features include location sharing via the Find My app, Crash Detection, and Check In for safety notifications. The service, requiring iOS 17, is available for users who activated their iPhone 14 before November 15, 2023.
Read MoreThe 2023 App Store Awards have recognized nearly 40 app and game developers across 10 categories for their achievements in innovation and technical excellence. Notable finalists include AllTrails, Duolingo, and Flighty for iPhone apps; Afterplace, Honkai: Star Rail, and Vampire Survivors for iPhone games; Concepts, DaVinci Resolve, and Prêt-à-Makeup for iPad apps; Eggy Party, Lost in Play, and Pocket City 2 for iPad games; Linearity Curve, Photomator, and Portal for Mac apps; and ELEX II, Lies of P, and Return to Monkey Island for Mac games. Winners will be announced soon.
Read MoreThis November, Apple Arcade is set to enrich its gaming portfolio with eight new titles and over 50 updates. Highlights include the strategic word puzzle Knotwords+, the comprehensive soccer management simulator Football Manager 2024 Touch, the adventurous Downwell+, and the family-friendly Delicious – Miracle of Life+. Additionally, popular games such as Hello Kitty Island Adventure and NBA 2K24 Arcade Edition are receiving exciting updates, alongside other notable titles like Sonic Dream Team and Puzzle & Dragons Story, enhancing the diverse gaming experience for Apple Arcade subscribers.
Read MoreThe "I Remember You" exhibition, held in Paris, showcased the impressive capabilities of the iPhone 15 Pro Max through the works of five renowned photographers. Exploring themes of nostalgia and technology, the two-day event at Salon Corderie featured captivating images ranging from human portraits to natural landscapes, demonstrating the iPhone's ability to capture life's fleeting moments. Curated by Dr Isolde Brielmaier, the exhibition highlighted how each photographer utilized the iPhone in their creative process, turning everyday snapshots into enduring mementoes and offering an immersive journey through memory, connection, and the timeless essence of photography.
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